diff --git a/config/survey.jl b/config/survey.jl
index afd46d3..db39d1e 100644
--- a/config/survey.jl
+++ b/config/survey.jl
@@ -319,11 +319,16 @@ the questions you see now will not necessarily be in the final survey.",
     SurveyPart("Other software usage",
         RadioSelect(:free_software_zeal,
             "How strongly do the ideals of free/libre software affect your computer use?",
-            ["I have a clear preference for free/libre software and am willing to accept <em>any</em> lack of features or UI polish",
-             "I have a clear preference for free/libre software and am willing to accept a <em>significant</em> lack of features or UI polish",
-             "I have a clear preference for free/libre software and am willing to accept a <em>limited</em> lack of features or UI polish",
-             "I have a clear preference for free/libre software but am <em>not</em> willing to accept a lack of features or UI polish",
-             "I have no preference for free/libre software"])),
+            replace.(["%p %f and am %w *any* %l",
+                      "%p %f and am %w a *significant* %l",
+                      "%p %f and am %w a *limited* %l",
+                      "%p %f but am *not* %w a %l",
+                      "I have no preference for %f"],
+                    "%p" => "I have a clear preference for",
+                    "%f" => "free/libre software",
+                    "%w" => "willing to accept",
+                    "%l" => "lack of features or UI polish",
+                    r"\*(.*?)\*" => s"<em style=\"color: var(--primary-hover);\">\1</em>"))),
     SurveyPart("Survey bookkeeping",
         RadioSelect(:survey_prior,
             "Did you respond to the 2020 Emacs survey?",